The SMART approach is the best way to set goals. It allows to define the objectives to be reached and to validate their success.
● Brand awareness: improving the brand.
● Acquisition: having thousands of subscribers.
● Interaction: generating engagement.
● Customer satisfaction
You can have several objectives, but you will have to make a choice to orient your speech and your presence on the web. Your decision will allow you to set a course, an editorial line for your social media strategy.