Key strategies to better sell your business online
Optimize the visibility of your online business
It is very nice that your site is online, it is good but now it must serve a purpose and therefore be visible in Google. Very often many are content to put their website online.
It is a question here of applying the techniques of referencing. The internal referencing is more than a hundred criteria to be taken into account for a web page to be perfect in the eyes of Google. Here you will have to combine the keywords found in the Keyword Study step and the technical criteria of Google. The application of these techniques gives a remarkable result on the natural referencing of the site. Training on natural referencing.
External optimization is more advanced than internal optimization because it is done when the website is well optimized internally. We talk about Netlinking.
Backlinks are links located on websites other than yours. And Google loves this kind of thing because for them it is a recommendation. You only need to know how to use backlinks well to be appreciated by Google.
Note that it is necessary to have quality backlinks for a good visibility of the website. Just like in real life, when you recommend a person, you find satisfaction with what the person offers. For Google, the more good links (recommendations) your site receives, the more qualitative your site will be for him. The more people talk about you the more you are known; good for SEO and traffic too.
Other important referencing criteria
In addition to optimizing both inside and outside, there are also 03 other super important criteria to look at closely:
o Search engine optimization on mobile: your website must be responsive design, that is to say, it must adapt to mobile and tablet devices for better navigation.
o Image referencing: there are many more searches in Google Image than you think. Referencing your photos and images is also a good way to get additional traffic.
o Local referencing: if your business is local, it is interesting to work on the keywords “your activity + your city/region”.
Advertising
Advertising is a super important part of being successful with your online business. You can use Google Ads, Facebook, Instagram, LinkedIn, WhatsApp, Messenger, Telegram, Emailing.
We’ll go through Facebook in more detail, Instagram because that’s where they are easier to find people for your online business for a start, then Google Ads. In short, you have to find the strategy that works for your business by trying to set up strategies and study them.
Facebook(Meta), Instagram Ads
It all starts with the creation of a Facebook business page.
As you can see on the pictures, you have to click on page in the menu and fill in the necessary information.
After creating your page, you need to put your logo, cover image, custom call to action button. Then, fill in the business info by editing the info option on the page.
You also need to create a username for your page. After you are done, you need to make your first post.
To be successful like a pro, there are 3 important steps to be in place.
The first step is to create a pixel from your business account
https://business.facebook.com/settings/pixels/
To do so, just go to your business account and in the pixel menu, click on Add. In the window that appears, you must fill in the name you have chosen.
When you have created your pixel, you must now register it on your website with the code that it will generate (shown on the other page)
This pixel, you must install it on your website through a plugin.
The second step is also important, that of checking the domain name of your site with your facebook page.
Business settings – > Brand Safety – > Domains or click this link:
https://business.facebook.com/settings/owned-domains/
Just like with the pixel, you have to click on ads and insert your domain name. It is important to do so because it allows to configure the events on the pixel and to collect information about our activity.
During the process, you need to retrieve the code and follow the instructions to enter it on your DNS server.
After inserting the code, just click the check button to finish this step.
The next step is to configure the events related to your pixel. Go to the event management table. Choose the pixel by clicking on it.
https://business.facebook.com/events_manager2/
During the process, you need to retrieve the code and follow the instructions to enter it on your DNS server.
After inserting the code, just click the check button to finish this step.
The next step is to configure the events related to your pixel. Go to the event management table. Choose the pixel by clicking on it.
https://business.facebook.com/events_manager2/
Click on configure web events to set up the events you think are interesting.
You just have to follow the steps as you can see on the images on the right, edit the events, accept the editing conditions as said in the dialog box that appears, then add the events to your pixel.
Always check that you have chosen the right pixel on which you want to add the events.
Most of the time, 4 events are enough and this depends on what you want to collect from the customer on your website. And this is arranged in order of importance.
For a merchant site for example, the buy event is more important and is placed first compared to the see content event which is placed last as on the image opposite.
After configuring all the events, you need to submit them and confirm the changes that have been made to the pixel events.
Then you just have to create the catalog of your products if you have an e-Commerce site to import it on your Facebook page.
To check if you have installed your pixel on your website, you need a small extension Facebook pixel helper to install on your browser (Google chrome).
This will help you visualize how data is collected on your site when a lamba user arrives.
So if everything is well done, the basic configurations are finished, it is now time to implement the Facebook strategies necessary for your business.
Page post Engagement Campaign(PPE): Page post Engagement Campaign. It is about making an advertising campaign using the post already made on the page that allows to attract people to like the post or the page, to subscribe or to comment.
To create it, just go to the Ad manager.
https://business.facebook.com/adsmanager/
Page Conversions Campaign: Not Conversion Campaign. It is about making an advertising campaign using the posts already made on the page or a new one with the objective of converting people into customers by referring them either to our website (a landing page) or to a chat or other.
To create it, just go to the Ad manager.
https://business.facebook.com/adsmanager/
Emailing
This is about advertising by e-mail. You must have an email list available to do this. If you don’t have any, you can collect them on your website by setting up mechanisms for that. Through e-books that you can share on your site, blog posts to get people to give you their email address to receive the relevant content you give them.
You need to write articles that will get people to buy your products or services.
Sales tunnel
It is about creating an automated sales corridor for your product or service. It contains a product on a landing page, an email capture page, a product or service presentation page.
