How to unlock your website’s potential with web analytics?

First of all, if you want web analytics to work for you and your website, you need to lay the groundwork. The basis of any organized business or activity is the definition and rationalization of objectives and goals. Web analytics can only help you achieve what you know you want to achieve.

So it is very important and essential to have a clear idea of what you are looking to get from the analysis of a very important and essential data set for web analytics to help your website. Here are some essential steps that ensure your website’s true potential is unlocked through web analytics.

Goals and objectives

Making the difference between a goal and an objective is super important already. Goals are short-term, specific and instrumental in nature or a means to an end and not an end in itself. For example, translating greetings into four major languages by the start of the new fiscal year is a goal in that it is a step toward achieving something more important or a means to an end, which could be the goal of opening up to foreign markets, visitors, and conducting business outside of the company’s former geographic target market. This second goal is an objective, which makes it long-term, less specific and more comprehensive. It is not only instrumental by nature, but also definitive.

Note that, your company’s goals should be easily measurable in terms of success and failure, progress and delay, as well as the effectiveness of specific objectives. They must also be limited in time, at least to some extent.

Identify key performance performance

An essential step in the analytical process is the identification of key performance indicators. The choice of these indicators can make or break the whole evaluation of the functioning of a website. The need for relevant key performance indicators is discussed later in this training. However, it is enough to understand for now that without the identification of these indicators, web analysis has very little value.

However, not all key performance indicators are worth considering either. It takes time and effort to ensure that the right indicators are selected and applied to the evaluation data.

Discover the segments

Finally, a web analyst must segment data before it becomes input for metrics and key performance indicators.

In this context, segmentation means that data is grouped and divided into categories that define where visitors come from, what they did and what actions they took.

The three most important data segments are:

  • Acquisition – Acquisition includes everything a webmaster does to attract visitors to the website. This data takes into account banner ads, pay-per-click, search engine optimization campaigns and site promotion emails.
  • Behavior – Behavior includes all activities performed on the website. It takes into account clicks, downloads, browsing and viewing of links and pages via the website.
  • Outcomes – Outcomes data includes the useful results a company wants from its visitors. They take into account actions such as subscribing to newsletters and other company services.

Making sure that web analytics is useful for your website is a complete process in itself. It is therefore necessary that you go through each of these steps with the utmost care, as they set the stage for the start of the analysis. the analysis to begin. Being patient and meticulous at every step is the key to ensuring that your website’s profitability is guaranteed. that the profitability of your website is positively affected.

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