How can web analytics help your business grow?

During this training, you will learn about the various benefits of web analytics and the many ways it has helped webmasters gather information about their website’s performance. Due to the intense competition in the online world, even the most basic website must have well thought out features and layouts to attract significant online traffic.

Therefore, when applied correctly, the field of analytics can make a huge difference to a company’s bottom line, directing the company’s strategy towards improving its performance. of a company by directing one of its most powerful revenue centers to success. Leveraging business growth through web analytics is a lucrative opportunity because it :

1. helps you understand the audience

  • How many visitors visit the website each day?
  • Where do they find the website? Do they use organic or paid sources?
  • Do these visitors take action?
  • How much time do they spend on the website?
  • Which pages do they stay on the longest?
  • Do they use keywords or are they referenced?

2. determine the strengths and weaknesses of your website.

  • Is your website attractive enough?
  • What are the most and least visited pages?
  • Is the site easy to navigate?
  • Are your pages indexed by search engines?
  • Do entry and exit pages turn visitors into customers?

3. put ideas and actions into perspective

  • What can be done to increase conversions?
  • Which websites drive the most traffic to your pages?
  • What parts of the website are not performing as expected?
  • Can your website be improved?


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