Define your Target

Knowing exactly who to talk to on social media is super important. It is important for the strategy to make a segmentation. Addressing a group of people directly increases engagement and brand awareness. A persona is therefore important to define. 3 important points in addition to the persona questions, to help describe the target properly
● Analyze the point of view of your targets as well as their activities: Think psychology, place and condition of life, passions, interests, priorities,…
● Think about how they consume: motivations, pace, who are their influencers? Who drives them to consume?…
● Define which networks your audience is on: Facebook, Twitter, LinkedIn, Snapchat, Instagram,…