Having defined the target, it is necessary to build models of messages that are adapted to them and especially to broadcast them on the ideal platform. In this case, it is necessary to choose the form of the message:
● From a video, in which case you’ll need to think about media like YouTube, Facebook, Instagram, LinkedIn .
● Of a concise message, in which case you’ll need to think about media like Twitter, Facebook, Linkedln.
● An image to enhance the brand, in which case you’ll need to think about media like Instagram, Facebook, Linkedln
● An infographic or article, in which case you’ll need to think about media like LinkedIn, Facebook, etc.